In the ever-evolving world of customer service, businesses are constantly looking for ways to optimise costs, enhance efficiency, and provide customer support excellence.
Whilst the likes of India, Poland and South Africa have become go-to destinations in the world of customer service outsourcing, at Newstel Worldwide we’ve discovered one of the best-kept secrets in the outsourcing world, Malta!
Why Malta?
This small but mighty Mediterranean island has emerged as a top destination for companies seeking multilingual, high-quality, and cost-effective customer service solutions. But what makes Malta such a rising star in the world of outsourcing? Let’s explore the magic behind it.
1. A Multilingual Workforce Like No Other
With a population of just over 500,000, Malta is home to a linguistically gifted workforce. As a result of its colonial history and strong educational system, English has become an official language of the island, alongside Maltese. But what truly sets Malta apart is its rich linguistic diversity, fueled by its international workforce.
Many customer service representatives in Malta are fluent in multiple European languages, including:
✅ English (widely spoken, official language)
✅ Italian (43% of Maltese speak it)
✅ French, German, Spanish, and Arabic (common in business and expat communities)
✅ Nordic languages (growing Scandinavian workforce)
For businesses looking to scale across Europe, North Africa, and beyond, Malta provides a one-stop shop for multilingual support without the need to build multiple teams across different regions.
2. A Thriving Business Environment & World-Class Infrastructure
Malta is one of the fastest-growing economies in Europe, boasting a robust tech infrastructure and a business-friendly environment. Here’s why companies are flocking to the island:
- 5G-ready and fiber-optic connectivity: Malta has one of the best telecommunications infrastructures in Europe, ensuring smooth omnichannel customer service, whether it’s voice, email, or chat support.
- Booming BPO & iGaming hubs: The outsourcing sector is thriving, especially in finance, iGaming, fintech, and eCommerce, making it easy to find skilled talent.
- EU membership & stable economy: As part of the European Union and the Eurozone, Malta provides a safe and regulated business environment with tax incentives for international companies.
3. Cost-Effective Without Compromising on Quality
While outsourcing often brings concerns about quality, Malta offers a sweet spot between affordability and high service standards.
- Lower operational costs than Western Europe, while maintaining EU labour standards.
- Highly educated workforce – with many graduates from the University of Malta specialising in business and IT.
- Cultural affinity with Western markets, ensuring seamless interactions with customers from the UK, EU, and beyond.
4. Strategic Location & Time Zone Advantage
One of Malta’s biggest advantages is its geographical location. Nestled between Europe, North Africa, and the Middle East, it offers:
- Seamless time zone coverage for both European and North American markets.
- Easy accessibility for company visits, with well-connected flights across major European cities.
- Attractive destination for expat professionals, keeping the talent pipeline strong.
Why Malta should be on your radar!
As customer service evolves, businesses must find cost-effective, multilingual, and high-quality solutions. Malta ticks all the right boxes – a talented workforce, cutting-edge infrastructure, competitive pricing, and an unbeatable strategic location.
If you’re looking to scale your customer service operations, expand your multilingual support, or optimise your operational costs – it’s time to explore the magic of Malta.
💡 Is your business ready to leverage the power of Malta for customer service? Then get in touch with the Newstel Team to discuss further!
